Welcome to Pretty Fluffy – the go to guide for the modern dog owner. We’re all about creating the best life for you and your dog!

Whether you’re after the prettiest products, coolest celebrity pooches, fun DIY projects or the cutest puppy pictures, we’ve got you covered. Our motto? There is nothing in life a fluffy dog can’t fix.

SERENA FABER NELSON – FOUNDER & EDITOR

Serena Faber Nelson is a television producer, writer and fluffy dog owner. Told by her university professors that reports on the local dog shows were not acceptable forms of journalism, Serena sought out a career in lifestyle television.

Over the past decade her work has been featured on award winning shows such as RPA, Selling Houses Australia, Harry’s Practice and What’s Good for You.

A passionate spokesperson for animal welfare and responsible pet ownership, Serena has been featured on MamaMia.com.au, Hope 103.2 Radio and in Dog’s Life Magazine.

Serena currently lives in Sydney, Australia with her husband, Andy, and her very own pretty fluffy, Soda.

SARAH DICKERSON – CONTRIBUTOR

Sarah Dickerson is a visual designer and photographer from the Midwest who loves animals, all things English, rainy nights, cozy backyard gatherings, twinkling lights, and festive weddings.

After graduating from design school and landing a corporate design job (not all that glamorous), she decided to take on blogging and started new freelance business, Chic Sprinkles. She found this as the perfect creative outlet in her spare time and it quickly became a big part of her life.

Almost a year later, she is super happy to be teaming up with Pretty Fluffy and the amazing duo, Serena + Soda. Sarah currently lives on the Florida coast with her husband, Tanner, and her fluffy Shih Tzu, Coco Bean.