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Pretty Fluffy


  • Pretty Fluffy - Stylish Pet Friendly Living
  • Pretty Fluffy - Stylish Pet Friendly Living
  • Pretty Fluffy - Stylish Pet Friendly Living


Pretty Fluffy is your online home for life, style and pet friendly living – the ultimate guide for the discerning dog owner.

Here you’ll find everything from the most wanted new products, chic DIY projects, pet-friendly home tours, product reviews and behind the scenes glimpses into your favourite pet brands.

We feature the most unique, style centric and up-to-date content, creating original features designed to make life with your dog sweeter and easier.

Want to know how to make healthy dog treats? Get training tips from the experts? Take professional photos of your dog? Find cruelty free products? We’ve got you covered.

The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing inspirational content for dog lovers and owners around the globe. Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog Magazine, Cesars Way, and Dogs Life Magazine.

Want to get inspired? Visit us daily for new articles and features.

Looking for a new dog bed, a top pet photographer in your area, or the latest pup accessories? Head over to our Pet Product & Services Directory to find the best of the best brands and vendors for the discerning dog owner.

We believe your dog is an important part of your life – an extension of your true self – and deserves the very best.

:: Slideshow Images by Petal Photography


Why not get started with some of our all time most popular posts?

In Defence of Rescue Dogs

DIY: No-Bake Dog Treats

7 Superfoods for Dogs

DIY: No-Sew Pet Bed

Senior Dog Checklist: Everything you need for a Senior Dog

DIY: Paw Print Wall Art

11 Cleaning Tips Every Dog Owner Must Know

DIY: No Sew Doggie Bow Tie

10 Cruelty Free Alternatives to Cult Beauty Buys

DIY: Pet First Aid Kit

Meet Our Team

Serena Faber Nelson Founder & Editor

Serena Faber Nelson is a writer, television producer and fluffy dog owner.

Told by university professors that reports on local dog shows were not acceptable forms of journalism, Serena sought out a career in lifestyle television. Over the past decade her work has been featured on award winning Australian shows such as RPA, Selling Houses Australia, Harry’s Practice and What’s Good for You.

In 2010 Serena created Pretty Fluffy as a place where dedicated dog owners could find stylish products, modern advice, and inspiration for living well with their pets.

Since Pretty Fluffy’s launch, Serena has been a regular contributor to publications such as Modern Dog Magazine, Cesars Way, Dogs Life and more; and in 2012 released her first eBook, co-authored with Sarah Dickerson, 52 Weeks of Treats – Simple and Healthy Dog Treat Recipes for Every Season.

A passionate advocate for animal welfare and responsible pet ownership, Serena has been featured on MamaMia and Hope 103.2 Radio discussing prominent welfare issues animals face today. In 2012 she created the worldwide movement The 13 Project.

Serena currently lives in Sydney, Australia.

Sarah Dickerson Features Writer

Sarah is a designer, photographer, health & animal advocate, wife, and devoted mom (humble servant) to her loving Shih Tzu, Coco Bean.

After graduating from design school and getting a corporate design job, Sarah wanted a creative outlet that would combine all her passions in life. She decided to start a website and blog, Chic Sprinkles, to document her projects, fluffy dog models, and DIYs. It has been the perfect blend of design, photography and animals, which makes her heart beyond happy.

A little ways down the road, the stars aligned and Sarah met Serena (well, online that is) and an amazing friendship and creative team was born. Sarah joined the Pretty Fluffy team in 2012 as a Features Writer, and has had the time of her life helping create stylish resources for animal lovers everywhere.

Designing the eBook, 52 Weeks of Treats – Simple and Healthy Dog Treat Recipes for Every Season, written by Serena, is among some of Sarah’s favorite Pretty Fluffy projects so far. Her creative work has been published in Modern Dog Magazine and Cesar’s Way. She has also been featured on The Everygirl, Design Sponge Newsletter, Dog Milk and more.

Sarah lives in Cincinnati with her husband, Tanner, and little nugget, Coco Bean.

Soda Chief Treat Tester

Soda, also known as Sodie, Sodes, Possum and Muffin; is our resident reviewer of all things dog. She’s never met a toy or treat she didn’t like.

Now in her senior years, she still acts like a puppy – we like to think of her as the dog version of Peter Pan who never wants to grow up! Her favourite pastimes include sleeping, eating and going for walks – but not necessarily in that order.

Soda was the inspiration behind the launch of Pretty Fluffy and she continues to inspire us daily.

Coco Bean Lead Toy Analyst

Coco Bean, lovingly nicknamed Bean, Munchkin, Little Foot, and Nugget; is quite the character. Picture a whole lot of love and spunk packed into one fun size ball of fluff.

She might be the queen of chillaxing and afternoon naps, but really Coco’s all about the fun. Seriously, give her a squeaky toy and watch her in action – totally obsessed.

Other than toys and naps, her daily favorites include car rides with the windows down, spying on the neighbors, snuggling with her humans, and snacking on sweet bell peppers.

Coco’s silly personality has made her quite the muse for her mum’s photography. Her favorite part? She gets paid in treats.

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© Pretty Fluffy 2013 | Design by Chic Sprinkles | Development by Madeleine Burke