Advertise
The Ultimate Lifestyle
Destination For Dog Lovers
Launched in 2010, Pretty Fluffy has become the
trusted guide for quality dog-centric brands and pet
friendly living.
Our readers are smart, stylish and treat their dogs as
part of the family.
We feature fun, stylish and inspirational content,
creating original features in the modern dog lifestyle
niche.
At Pretty Fluffy you’ll find everything from pet life
style tips to DIY projects, recipes, travel, wellness and
the latest pet trends.
From small beginnings, we’re now one of the most
popular dog blogs online.
Pretty Fluffy. We’re for dog lovers.
Brand trust, niche targeting and improved SEO are among the many benefits Pretty Fluffy can offer your brand,
and why sponsored campaigns play an important role in any marketing strategy.
Our boutique branding is ideal for large and small brands alike, with promotional opportunities in traditional
banner formats and integrated blog content.
We offer a limited number of sponsored campaigns per month including original content and
imagery, social media coverage, reviews and direct email marketing that mutually benefits our readers and sponsors alike.
“Pretty Fluffy is a great business to partner with. We saw good traffic and sales from
our campaign. Their marketing visuals are outstanding.”
STEVE COSSTICK, UPDOWN DESK.
actively researching products and topics relevant to your niche.
Prominent placement in a product
round-up of your choice.
Feature includes image, brief description and
direct link to your website.
Placement in an article category of your choice
(eg. tips-based, recipe, lifestyle content).
Feature includes image, brief description and
direct link to your website.
PRICE: $199 USD PER YEAR
All requests subject to approval.
Pretty Fluffy only accepts sponsored content that is of legitimate interest to our community.
INCLUSIONS:
• Above-the-fold home page feature as our ‘Pick of the Week’
with direct link to your website
• Additional prominent feature in article sidebar
• Featured placement in Pretty Fluffy newsletter*
PRICE: $175 USD
Bring new admirers to your brand by joining the
only online directory dedicated to stylish and
modern brands in the pet lifestyle niche.
Knowing we feature only the best vendors, readers
visit our directory for assistance when making their
next pet product purchase.
Membership is by invitation only, with over 10
popular categories to select from.
KEY BENEFITS:
• Increased brand exposure
• Enhance SEO with backlink to your website
• Gain followers with social links
• Bonus ‘Brand Spotlight’ promotion
MEMBERS GET PERKS!
• 10% off all Multi-Channel Campaigns
PRICE: $85 USD PER YEAR
Additional categories $50 USD per listing
Expand your audience reach and attract prospective customers
from our Pinterest community of 27k+ dog lovers.
– Over 400 million active users on Pinterest
– 80% of users have discovered a new product on Pinterest
– Over 65% of Pinterest users buy after seeing pins
– Over 70% of users go to Pinterest to decide what to buy
INCLUSIONS:
• Creation of engaging Idea Pin using videos, images, lists or text
• Benefit from prominent, long-term placement at top of our Pinterest profile
• Pin shared to relevant Group Boards for increased exposure
• Includes direct link to your website
PRICE: $495 USD
Create awareness of your product or
campaign across our social media channels.
INCLUSIONS:
• 1 x Social media post (shared across Facebook, Instagram and
Instagram Stories)
• Instagram Story includes direct link to your website
• Images supplied must fit the Pretty Fluffy brand
PRICE: $175 USD
Brand advertisement featured in the mid-section
of Pretty Fluffy newsletter.
Includes 1 x image, short description and direct
website link.
PRICE $275 USD
Pretty Fluffy newsletter dedicated solely to your
campaign, reaching over 7.5k subscribers.
Includes up to 350 words, 5 x campaign images and
2 x direct website links.
PRICE $495 USD
Gain brand recognition and website traffic with our popular banner ads.
1456 X 180
• Prominent leaderboard position placed above the fold on every page
• Place above featured posts for highest visibility
• Bonus banner inclusion in Pretty Fluffy newsletter
PRICE: $385 USD PER MONTH
600 X 500
• Prominent top right column position above fold
PRICE: $285 USD PER MONTH
600 X 240
• Prominent right column position above the fold
PRICE: $225 USD PER MONTH
600 X 500
• Large visible ad in right hand column
PRICE: $125 USD PER MONTH
600 X 240
• Mid-size banner ad in right hand column
PRICE: $95 USD PER MONTH
1456 X 180
• Highly visible footer position
• Coveted positioning next to Shop on homepage.
• Bonus banner inclusion in Pretty Fluffy newsletter
PRICE: $125 USD PER MONTH
Whether it’s fun, fashionable or educational, Pretty Fluffy campaigns are tailored to amplify your brand, in line with your goals.
INCLUSIONS:
• Up to 1000 word, keyword-optimised article with backlinks
• Main homepage feature for minimum 2 days, then featured in ‘Latest Post’
section for additional two weeks
• 1 x Social media post (shared to Facebook, Instagram & Instagram Stories)
• Bonus newsletter feature in ‘On the Blog’ section
PRICE: $795 USD
INCLUSIONS:
• Up to 1500 word, keyword-optimised article with backlinks
• Main homepage feature for minimum 5 days, then featured in ‘Latest Post’
section for additional two weeks
• 1 x Newsletter dedicated solely to your campaign, reaching 7500+ dog lovers
directly in their inbox
• 2 x Social media posts (shared to Facebook, Instagram & Instagram Stories)
• 2 x Pinterest pins shared to relevant boards and optimised for maximum reach
• Dog Lovers Directory listing for 12 months in category of your choice
PRICE: $1395 USD
• ‘Pick of the Week’ homepage feature
• 1 x Pinterest Idea pin tailored to your campaign
• Mid-Page Small banner ad placement for 3 months
• Optional original photography by Pretty Fluffy, with 10 x high-res
images supplied to your brand for future promotional use
PRICE: $1795 USD
Let’s team up and create something special just for your brand.
For all bookings and enquiries, please email us at advertise@prettyfluffy.com
We can’t wait to work with you!
‘‘When I launched The Foggy Dog, I immediately knew where I would go for advertising. Pretty Fluffy always surface
the most beautiful and unique pet products – a perfect fit with what our customers are looking for. Pretty Fluffy has
supported us throughout our growth and we are so grateful for all of the additional pup parents they have brought to our site.’’