Pretty Fluffy


We believe dogs are family.
Our best friends.
Our furry soulmates.

So here at Pretty Fluffy we’re all about making life with your dog sweeter and easier – for both of you.
Whether it’s the latest on-trend dog bandana, a healthy dog treat recipe, or a handy tip sheet to take better
photos of your dog –we’re all about keeping it fun, simple and stylish.
Pretty Fluffy. We’re for dog lovers.

We heart dogs.

The Pretty Fluffy team works only with the best brands, pet photographers and dog experts in the industry, providing original, style centric content for dog lovers and owners around the globe.

Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog MagazineCesars Way, and Dogs Life Magazine.

Meet Our Team

Serena Faber Nelson Founder & Editor

Serena Faber Nelson is a writer, television producer and dog lover.

Told by university professors that reports on local dog shows were not acceptable forms of journalism, Serena sought out a career in lifestyle television. Over the past decade her work has been featured on award winning Australian shows such as RPA, Selling Houses Australia, Harry’s Practice and What’s Good for You.

In 2010 Serena created Pretty Fluffy as a place where dedicated dog owners could find stylish products, modern advice, and inspiration for living well with their pets.

Since Pretty Fluffy’s launch, Serena has been a regular contributor to publications such as Modern Dog Magazine, Cesars Way, Dogs Life and more.

Serena has worked as a recipe developer for Everyday with Rachael Ray magazine, and in 2012 released her first eBook, co-authored with Sarah Dickerson, 52 Weeks of Treats – Simple and Healthy Dog Treat Recipes for Every Season.

A passionate advocate for animal welfare and responsible pet ownership, Serena has been featured on MamaMia and Hope 103.2 Radio discussing prominent welfare issues animals face today.

Serena currently lives in Sydney, Australia. She uses the dog emoji way too much.

Guilty Pleasure:

Telling people I’m busy…only to eat chocolate and watch Netflix (ideally surrounded by puppies).

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