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52 WEEKS OF TREATS – Our eBook is here!!

December 6th, 2012 |

52 Weeks of Treats is here!

Writing this post is possibly one of the happiest, most nerve wracking, all consuming moments in my life to date. I honestly can’t hide how excited I am to be finally revealing the eBook that has been a constant companion for over the past 6 months. Behind the scenes Sarah and I have been creating this little gem that has truly been a labour of love – and we couldn’t be prouder today to share our little baby with you all.

Say hello to…

52 WEEKS OF TREATS

“With gorgeous photography, adorable models, and inventive recipes, 52 Weeks of Treats is a must-have resource for anyone looking to pamper their pooch! Regardless of your cooking prowess, this book makes it easy for any dog owner to create delicious and healthy treats at home. The allergy alternatives list is especially helpful for those with sensitive dogs!”
CAPREE KIMBALL | DOG MILK

“My jaw hit the floor when I saw the gorgeous 52 Weeks of Treats. The recipes are completely fresh, unique, and totally pup-worthy. This is a must-have publication for any dog lover! My dog already has a growing request list of all the recipes.”
COURTNEY WHITMORE | PIZZAZZERIE

“My expectations for this book were high considering how talented Serena and Sarah are, but I was still blown away! This book is not only utterly charming, but I was delighted by how much I learned. Who knew that ginger has been known to reduce inflammation and upset stomach in dogs? The main ingredient facts in each recipe are brilliant and informative!”
CHRISTINE MARTINEZ | MILES TO STYLE

From the graphic design to treat styling, 52 Weeks of Treats truly is a masterpiece. This book includes a fantastic collection of gorgeous desserts presented especially for pups. It’s a must-have for anyone who loves their dog as much as they love desserts.”
MELISSA JOHNSON | BEST FRIENDS FOR FROSTING

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THE DETAILS

What’s it all about?

The idea behind 52 Weeks of Treats is simple. There are 52 weeks in the year and this book has 26 recipes – one for each fortnight. We have split the recipes into four seasons, allowing your dog to enjoy icy cold treats in Summer and filling, hearty snacks in the cooler months. Recipes have been based around cooking methods (who wants to bake in summer?) and seasonal produce to ensure your dog is getting the best nutritional value from everyday fruits and vegetables. All ingredients are human grade. In fact many of a recipes you’ll find yourself wanting to make for yourself!

What are some of the recipes?

Without giving too much away here are some of our favourite recipes from the eBook…

  • Cinnamon Honey Donuts
  • Raspberry & Coconut Bark
  • Puppylato
  • Hearty Beef Bites
  • Sweet Potato Pretzels
  • Raw Cranberry-Date Bites
  • + Many more….

I’m no Masterchef. Will I be able to make these treats?

Possibly the #1 goal of this eBook was to keep it simple. We estimated each of you would have around half an hour each week to devote to making treats, and no time for fussy recipes or long lists of obscure ingredients. The recipes in 52 Weeks of Treats are based around quick, easy and approachable recipes that share staple ingredients, cooking methods and basic kitchen equipment. With easy to follow instructions, each recipe should take around 30 minutes or less to make – leaving more time for you and your dog to enjoy playtime!

My dog has allergies. Is this book allergy friendly?

While most of our treat recipes are allergy friendly, we’ve also included a healthy allergy alternative guide for pooches with sensitivity towards wheat, gluten, eggs and dairy.

What do I get when I buy the eBook?

  • 26 Easy and Nutritious Dog Treat Recipes to keep your dog happy and healthy!
  • Separate section just for special occasions such as birthdays and holidays.
  • Healthy Allergy Alternatives Guide
  • Illustrated Pantry and Shopping Guide
  • Handy Apps Guide
  • Dog Treat Cooking Handy Hints
  • Handy List of Health Benefits of Foods Safe for Dogs.

“The pictures in Serena’s new ebook are so gorgeous and delicious looking, it makes me want to try the recipes for MYSELF! The contents are organized by season (which I love) and it has alternative for allergy prone dogs like our Ziggy. Done are the days where our pup eats unappealing store-bought treats!
SARAH LEDERMAN | CHEVRONS & STRIPES

“These days, our dogs are embraced as genuine family members in a way they never have before, and more and more of us are choosing to supplement or even replace store-bought dog foods with a home-cooked diet. This can be fraught with difficulty, but Pretty Fluffy’s gorgeous new e-book makes it that much easier. The recipes are not only healthy and delicious, but designed to help dedicated dog owners ensure their four-legged friend get the very best in nutrition all year round. The lists of staple ingredients, alternatives for canines with allergies and handy Apps are brilliant, too. And the book is absolutely beautiful, with the stunning photography (not to mention a certain striking Border Collie!) making every page look good enough to eat.”
LAURA GREAVES | DOGS LIFE MAGAZINE

The book 52 Weeks of Treats is simply the sweetest and most beautiful dog recipe book I have seen! Although I have three boys, I often tell friends that I have five kids, since I have two furry pups as well! And just as I would ensure my children are eating fun and healthy foods, I want to do the same for our dogs. 52 Weeks of Treats lets me do that now! I adore that I know what they are consuming and that the recipes are simple yet amazing! I especially adore the Special Occasion treats since we always do something sweet to celebrate the anniversary of welcoming our pups to our family.”
JEN JONES | IHEART ORGANIZING

“As a self-proclaimed dud in the kitchen, I am not the first to surround myself with cookbooks.  But as soon as I saw the 52 Weeks of Treats cover, I knew this was a perfect match. Cooking for my dog, Mr. Harvey, has always been very important to me.  Not only does this book give me so many more options that I ever thought possible, but it brings me such happiness knowing that I am keeping my pup healthy and happy with only the best and tastiest dog-safe ingredients..but then again, I wouldn’t expect anything less from the fabulous Serena and Sarah!”
STEPHANIE TODARO | HOUSE OF HARVEYDESIGN SPONGE

52 Weeks of Treats is the perfect modern recipe book for the pet lover or design savvy. Serena and Sarah complied a gorgeous ebook packed with beautifully styled photography, adorable illustrations and recipes your furry friends will sure to devour! While it’s just plain pretty to look at, you will find it irresistible to whip up a tasty treat for your pup.”
JENNIE PRINCE | ODESSA MAY SOCIETY

“Over the last few years, I’ve been making more and more effort to ensure what I eat is good-quality, healthy food, and recently I decided my furry friends deserved the same attention put into their diet. Switching to free-range/grass-fed meat and fresh vegies for them was easy, but I found supermarkets definitely lacked healthy dog treats. Then out of nowhere, the amazing (seriously, it’s stunning!) 52 Weeks of Treats e-book landed in my email inbox.
BREE LAWSON | THE BLOG STYLIST

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A FINAL WORD…

+ Firstly I want to say THANK YOU to all of your, our readers, for supporting us daily. Without your feedback and support we would never have dreamed this eBook could be possible. We’d love to hear your thoughts about the eBook in the comment below!

+ We’ll be sharing photos and feedback for 52 Weeks of Treats, so if you get the book and cook some of the recipes make sure you share them and link to us on Twitter (@Pretty_Fluffy), Facebook (@Pretty Fluffy) and Instagram (@pretty_fluffy)

+ Or even if you’re just excited to share our new baby we’d love you to spread the word with tweets, pins and messages of support! Just use the easy share buttons below.

Thank you all from the bottom of our hearts. Now, let’s get cooking!

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