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Behind the Brand

A look behind the scenes with lifestyle pet brand, DOOG and how they became one of the world’s leading brands for outdoor and active gear for dog owners.

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Behind the Brand: DOOG

By Serena Faber Nelson

They say the best ideas are borne out of necessity,…

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A sneak peek behind the scenes with pet brand, Haus of Harley and how they became the go-to online destination for stylish pet products.

Behind the Brand: Haus of Harley

I think a lot of dog owners and creatives have…

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Behind the Brand: IdPet - A sneak peek behind the scenes with pet brand, IdPet and how in just 2 short years they became the go-to online destination for personalised pet products.

Behind the Brand: IdPet

I love hearing the advice successful entrepreneurs have for those…

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Behind the Brand: DOGUE | A sneak peek behind the scenes with pet brand, DOGUE and how they become one of Australia's most stylish dog brands.

Behind the Brand: DOGUE

With possibly the coolest name for a pet boutique, DOGUE…

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A sneak peek behind the scenes with pet brand, Squeaker Dogs. How they help keep your dog safe and the unique pet product you can't live without.

Behind the Brand: Squeaker Dogs

I’ve seen my fair share of dog collars and leads…

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Behind the Brand: Sparkle Cupcakery, Surry Hills, Australia

Behind the Brand: Sparkle Cupcakery

When you want a cupcake in Sydney, you head to…

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Behind the Brand: Charlie Be Good | Pretty Fluffy

Behind the Brand: Charlie Be Good

Handmade dog accessories brand, Charlie Be Good, really has it…

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Treats A La Bark Organic Dog Treats - Behind the Brand Office Tour | Pretty Fluffy

Behind the Brand: Treats a la Bark

At just 25, Naomi Davis finds herself the head of…

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Cloud 7 Luxury Dog Accessories

Behind the Brand: CLOUD 7

To say today’s feature is amazing is an complete understatement….

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Mungo & Maud - Behind the Brand | Pretty Fluffy

Behind the Brand: Mungo & Maud

Visiting the flagship store of Mungo & Maud in Belgravia,…

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