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Pretty Fluffy


Pretty Fluffy is a style savvy resource for the modern dog owner.

Launched in 2010, Pretty Fluffy has become the trusted guide for quality dog-centric brands, and pet friendly living. Our readers are smart, stylish and treat their dogs as part of the family.

We feature the most unique, style centric and up-to-date content, creating original features specifically in the luxury and lifestyle focused dog market niche.

Since our very first post Pretty Fluffy has become the place to visit for discerning dog owners, featured internationally in publications such as Modern Dog Magazine, Cesars Way, and Dogs Life Magazine; as well as partnering with international brands such as Hills, Frontline and FuzzYard for successful campaigns.

Our boutique branding is perfect for larger brands and small businesses alike, with advertising and promotional opportunities available in traditional banner formats and integrated content.

For further information or to request a media kit please email

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© Pretty Fluffy 2013 | Design by Chic Sprinkles | Development by Madeleine Burke